I read (through the indispensable PlanetMicroISV‘s feed from WorkHappy) that Microsoft wants YOU to set up an account with adCenter this Christmas. So much that they’re prepared to stuff $200 in your stocking (in credit, naturally) if you fork over the $5 opening fee. Ho ho ho, does that sound tempting. I categorically refuse to use YSM again (“Like AdWords, except inferior in every way — price, performance, features, reporting, and workflow”) but maybe MS can separate me from some of my money. I think I’ll give them 4 months at $50 a month or so to see if I can get positive ROI. If yes, they get kept for the long term. If not, its an experiment that costs me a cup of cocoa.
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I applied for this about a month ago and promptly forgot about it, but I got accepted today into the beta for Google’s split-testing product, Website Optimizer. I don’t have the time to invest this second into working on it, but it will be part of my next big round of business improvements (half of my Christmas break will be spent on my lonesome in Japan, so I’ll have a few days to crank out a new version and start some New Year’s marketing efforts, including split testing the heck out of stuff).