I love it when other people do my work for me.
Anyhow, this lets me include a little unobtrusive link on every widget to tell you about it and get the widget source code, which will display the code inline on the target page, both encouraging folks with sites to not be annoyed by the widgets (since I am not siphoning off their viewers) and encouraging spread of the widgets (because you don’t have to drop what you’re doing to learn about the widget).
Then I get back to work writing the web application that allows user friendly creation of widgets without having to do the backend in Rails yourself. I’ll also need all the ancillary stuff — account management, billing, homebrewed analytics to supplement Google Analytics and Clicky (no point in being viral if you can’t tell how viral you are), scaleability, marketing copy, a blog and some evergreen articles to start it off, yadda yadda yadda.
I’m going to be very busy this weekend but I’m loving it.