I wrote up a fairly lengthy article on how to use Mixpanel with Ruby on Rails.  Mixpanel is a new analytics service I’ve been playing around with for the last week or so.  It is probably slightly more technically involved than most uISVs would care for, but the funnel tracking is solid gold.  You can see some changes that lead me to making for BCC, too.

As always, I’d love to hear your comments.  (I am on a bit of an optimization kick lately, aren’t I.  Got to get ready for the school year!  Three more weeks or so and I won’t be able to break the website NEARLY so often.)