Archive for the 'Uncategorized' Category

How To Use E-Junkie Without Your Customers Seeing It

June 12, 2008

Hideho folks.  I’m taking a bit of a break from progress updates on the 30 Day Sprint (not progressing as much as I wanted to but I have Saturday blocked off with a designer buddy to get some stuff together) in order to answer a common question. 
I love e-junkie, the service.  So much so that [...]

Best App Name Among Sprinters

June 7, 2008

Don’t Wreck My PC.  While I personally really appreciate the ability to have keywords in program name, because it will be far and away the most common anchor text, for sheer brandability and selling the program, that name just rocks.  (Your program name is also your USP.  Sweet deal) 
I also love the logo — bright and colorful does [...]

What I’ve Been Up To

May 18, 2008

Hideho everybody.  Its been about a month since I updated the blog, which as you’ve probably surmised means I’ve been pretty busy with real life.
Day Job — We have about 7 non-Japanese speaking Indians arriving from our sister office.  They’re here to learn Japanese business practices and be better able to lead our outsourcing efforts [...]

I’m starting to feel the itch again

April 19, 2008

It was weird — while showing one of my coworkers the beauty of famfamfam icons for possible use in sprucing up one of our online applications, I mentioned that every time I see a good, pretty icon set I get the urge to make an application just to be able to use them.
“So why don’t [...]

Blog Has A New Address

April 4, 2008

Its time for a little spring cleaning and I’m (finally) clearing out the cobwebs around here.  As a result, I’ll be moving my blog from WordPress.com to a self-hosted WordPress installation, changing the theme a bit, and reorganizing things substantially.  Your old bookmarks and links will continue to function because WordPress is redirecting the old [...]

Download Sites: Important or Not?

March 25, 2008

Folks ask this once in a while on the Business of Software boards: exactly how important are download sites to a uISV’s promotion strategy? 
Confirmed Installs By Download Location in March 2008:
 
Any questions?
(OK, it isn’t quite that cut and dried.  I’d still recommend doing submission via Robosoft for the SEO benefits of the backlinks it will [...]

Still More Graphical Fiddling Going On

March 23, 2008

Now that Easter is over and the accompanying surge and then dearth of traffic has passed I thought I would get cracking on the graphical twiddling.
The site, as it looked five minutes ago:

 The site, as it looks now:

There are also buttons in matching styles on the card download pages.  You can see it on the [...]

Insights On Blog Optimization

March 20, 2008

My little brother, with the blog set up to sell his eventually-going-to-be-published superhero novel, has started some pretty hard-core-for-a-college-student optimizations to make his writing more sticky.  This post is probably of genuine interest to uISVs, as it involves changes in header art which essentially make the blog’s USP (Unique Selling Proposition) more comprehensible and the [...]

Adding some backend tracking…

March 17, 2008

I have been working on backend stats tracking for Bingo Card Creator to supplement Analytics.  While most of it is completed, I have to get the stats out of the Rails console, which while quite useful (arbitrary queries!) leaves something to be desired in the eye candy department.  Since I eventually want to present stats [...]

I Never Really Set Out To Have A Brand

March 8, 2008

… but Google decided I have one, anyhow:

Those extra links under the result for me are called Sitelinks, and the general idea is that Google wants to simplify access for the most common subnavigational queries on your brand, thus removing a click from the process for your visitor.  If you’ve got a name that could ever [...]