On a weekend. That was quite unexpected (I had almost turned off my ads for the weekend on the assumption they would not lead to money). For full price, from my website. Unfortunately, a misconfiguration kept Google from recording it as a conversion (so I’m not sure exactly how this particular customer found me), but I get paid just the same.
For those keeping track, thats two weeks and a day after launch. At the moment (with a free Payloadz account until I get, hmm, 3 more sales), that means I clear 24.95 – 1.02 (paypal fees) = $23.93 profit. Thats about 80% of my advertising budget for my first month, which is now half completed.