It appears that the new icons I developed are having mixed results. About 1% less people (9.5 -> 8.5) click on the download free trial button, although the overall conversion has stayed constant since the textual links are picking up the slack. 2% more people (1 -> 3) are clicking the Buy Now! button. I’m not entirely sure whether that is a result of just the redesigned buttons or the result of changing Purchase Now to Buy Now! but either way, what can I say, I like it. Hope it keeps up.
Quick Update On New Icons
Originally written: May 08, 2007
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My post on Free Bingo Cards, which is two months old, received a hair under 1,000 hits in April (thats three days worth of weekday traffic for my website — not shabby!). This resulted in ~100 trials of my program and 5 sales, or roughly 20% of my sales for the month (full monthly stats to follow sometime this weekend). And the kicker? That post is an evergreen — it never goes bad. It continues to pick up search engine hits, links, emails to friends, yadda yadda, and keeps making me money.
Waaaaay back when I was deciding what to call the program that eventually became Bingo Card Creator I looked into the possibility of calling it Teacher’s Pet. I have since learned about good practices for naming B2C software and that idea strikes me as extraordinarily silly now. Luckily, I was prevented from actually calling it that by folks owning all the obvious domain names, including www.teachers-pet.org . I then looked at Bingo Card Maker (taken, rats) and then settled on Bingo Card Creator. I forgot totally about teachers-pet.org and then got a blast from the past today reading the logs — a decent sized trickle of users coming from them.