Capsule summary: Sales have been nicely juiced by my crusade against usability bugs these last two weeks. In particular, higher CD sales will likely lead to higher absolute sales numbers and slightly lower profits since I subsidize every one by about fifty cents relative to downloads.
Through the 15th:
Sales: 10 downloads, 5 CDs (1 download refunded when they decided they wanted a CD instead)
Gross Sales: 399.25 USD
Expenses:
GoDaddy: $7
e-junkie: $5
CrazyEgg: $9
AdWords: ~$50 through end of month
AdCenter: ~$10 through end of month
CDs: ~$27 so far
Paypal: ~$7.15
Expenses: ~$88
Profit: ~$312
Visitor stats and all that jazz: they’re borked due to my website redesign, since I changed exactly how conversions are being counted.
AdWords: twenty-two cents a trial download these days. Twenty. Two. Cents. (My ideal price target was 30 cents.) I’m trying to tweak the campaign to increase number of clicks now because at $.22 it costs me about $7.30 to buy a $24.95 sale. As you might expect, I’m happy to do that all day long.
