Capsule summary: treading water with the end of the school year, but see my next post about how summer is being much better to me than I expected. (I was expecting sales for June to be barely enough to cover my AdWords campaign. They are already over half of May’s. Traffic has gone up. The explanation is probably going to be of interest to you… but my hands are aching so it won’t be given today.)
Sales: 22 (with 10 CDs — note that that e-junkie cart change made ALL the difference!)
Gross sales: ~$600
Expenses:
Paypal: ~$10
GoDaddy: $7
e-junkie: $0 (usually $5, but they tossed me the month free when a system glitch caused me to have to manually process 3 orders.)
AdWords: $52
AdCenter: $11
CrazyEgg: $9
SwiftCD: $49
Total Expenses: $138
Total Profit: ~$452
I’ll talk traffic trends next time.
I have tried expressing my love for Direct Access before. Really, its hard to describe until you’ve tried it. However, Andrea was smart enough to include an automatic logging feature in the newest version, which demonstrates exactly how much time it saves you. (Memo to self: scrape user accounts for Kalzumeus, generate similar ROI-proving eyecandy, and put at the top of the Upgrade Your Account screen. Its brilliantly simple salesmanship.) For me, that number is scary. Lets focus on yesterday, shall we. Here is a shot of Direct Access on my home computer, which was on yesterday from 7 PM when I got home to 2 AM. Of that, 3 solid hours was programming time, after doing battle with SVN fruitlessly for far, far too long.
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