From an email I received earlier today, notifying me about upcoming changes to AdCenter on Friday:
Create campaigns with ease by quickly importing campaigns directly from other paid search programs or by copying existing ad groups within adCenter to a new campaign.
That is genius and honestly something I would never have expected from Microsoft, because it acknowledges that their competition is beating them soundly. That being said, the ability to import campaigns directly from Adwords literally halves the amount of work required, AND it means you get to do your work where the work is easy (AdWords’ vastly superior interface) and then reap the rewards of lower competition on AdCenter. That is a win-win-win.
Hideho everybody. I made some changes to my AdWords campaign right before leaving America, and lo-and-behold they increased the amount of clicks I was getting from about 10 a day to 60 a day, which contributed to me having my highest legitimate hits day ever (>500 visits, ~100 trial downloads). Some of that is probably due to the end of August being the start of the term, but after looking at the numbers it appears to be mostly AdWords. (100 trial downloads implies 2.5 sales implies about $70 in revenue, and believe me, if I could sustain that I would be sitting pretty.)
Courtesy of Paypal I now have some bright new Paypal buttons to attract visitors with. Take a look at the difference (which you can see in context on my purchasing page for Bingo Card Creator).