I’ll admit, I laughed my keister off.  (Funny and topical for the site!)

I probably shouldn’t laugh so much about the About.com joke, considering I sent them about $100 to put an incredibly high performing ad on that page sitting at #1 on “Halloween bingo cards”.  More on that story later this weekend when I tell you why Conversion Optimizer put about $500 in my trick-or-treat bag.