I found a nice free icon set to spruce up my Irish bingo cards blog post, which is going to get seen by several thousand people in the next week. I figured, hey, add a cool looking image to useful content and you’ll get much better linkable action out of it. Plus, folks are much more likely to click it. Doesn’t it grip you so much more than just the text alone?
Add An Image, Increase CTRs By Lots
Originally written: March 13, 2008
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One of my uISV buddies, Ethan (king of language learning software), took me to task earlier today for spending so much time optimizing my download page when I could just eliminate it entirely and link the download direct to the download button in most cases. I had always had these issues with that solution:
About a week ago I merged Daily Bingo Cards and Bingo Card Creator, and embarked on a massive site redesign. I thought I would write a bit about how this improved my numbers. I have compared traffic to the combined total of the two sites — all other comparisons are against Bingo Card Creator itself, because I am lazy. These are not rigorously devised statistics — they’re my quick eyeball of typical statistics for a weekday.