Everybody paying attention to this blog recently knows I have an unhealthy fascination with Lightboxes, particularly my new favorite iBox. I like them because they work really well at increasing conversions, most recently in my shopping cart. (Incidentally, guys, I went back and reset the test. It really is about 100% improved over the old version.)
Who am I?
My name is Patrick McKenzie (better known as patio11 on the Internets.)