With the new release of the web version of Bingo Card Creator I’m going to spend a portion of my weekend upgrading my internal stats tracking, which means “more stuff to share with you guys”. Do you have any data in particular you’d like to see that is not already covered on my stats page?
I’m thinking of tracking:
- daily signups to guest accounts, trial accounts, and purchases
- daily logins
- customer lifecycles (how long do people persist with using, how long until they purchase, etc)
- some light-weight cohort analysis
- most popular bingo activities among users
- most popular activities which drive people to sign up
I spent 6 hours today with my local designer and the web version of BCC is quickly taking shape. He has a much better eye for design issues, including UI and usability issues, than I do. We’ve totally revamped almost all the screens for the web version, with the exception of (ironically) the one users spend the most time on. It actually now looks almost pretty. I would include screenshots except I am on Linux and GIMP scares me. You can see for yourself.
Since all of the users of BCC online give their email addresses to sign up, I thought I would start with some email marketing. I’m using MailChimp, chiefly because their website is pretty and I had heard good things about their API. With the help of the hominid gem it has only taken me about 4 hours to get up and running with my first email.
